Al-Athar
A legacy renewed with the elegance of the present
Established in 2002 AlAthar is a premier company specializing in fragrances and cosmetics. As a proud subsidiary of the esteemed Saudi Bugshan Group, AlAthar was founded with a vision to bring luxury, elegance, and innovation to the beauty and fragrance industry in the Kingdom and beyond.Since its inception, AlAthar has positioned itself as a trusted name in the perfume and cosmetics sector, offering a curated selection of world-class brands and products that reflect sophistication and quality.
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As we continue to innovate and strive for excellence, let's remember that our collective strength is the key to overcoming challenges and achieving our shared goals. Each day is an opportunity to contribute, grow, and make a lasting impact. Together, we can turn our vision into reality and lead our company to new heights. Let's stay focused, embrace change, and move forward with determination and confidence. The best is yet to come.
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To become the leading name in luxury fragrances and cosmetics across the MENA region, recognized for our commitment to excellence, innovation, and timeless elegance—transforming everyday moments into extraordinary experiences.
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we value excellence, elegance, and authenticity. Our commitment lies in delivering premium fragrances and cosmetics that reflect refined taste, cultural richness, and modern innovation. Guided by integrity and customer-centricity, we aim to create meaningful experiences that celebrate beauty, individuality, and timeless luxury.
+7
Brands
+8
Retail Outlets
+5
Brand Distribution Points
+78K+6K
Sold Annually
Our Brands
Since 2002, AlAthar has been redefining beauty and fragrance in Saudi Arabia and beyond, offering world-class brands and timeless elegance under the prestigious Bugshan Group.
Management team
HR & Operation Manager
Hani Al-Ghamdi
Cosmetics Division Manager
Iyas Hamadah
Finance & IT Manager
Amro Theeb
Services
Product Supply & Distribution
Bulk Sales of branded perfumes, makeup, and personal care product
Exclusive Distribution for international or niche brands
Multi-brand Portfolios to offer retailers a variety of products
Logistics & Fulfillment
Warehousing & Inventory Management for efficient stock control
Order Fulfillment and Drop Shipping directly to retailers or customers
handling customs and regulatory compliance
Sales & Marketing Support
Sales training for store staff and beauty consultants
POS materials: providing offers, samples, and promotional kits
Market and trend analysis to guide clients
Support brand activity
B2B Client Services
Partnerships with beauty salons and spas.
Corporate gifting solutions with customized fragrance sets.
Order fulfillment for e-commerce: supplying online beauty stores
Consultancy on Regulatory & Compliance Assistance
Product Registration with local health authorities (like SFDA, GCC, etc.).
Labeling Compliance according to regional guidelines.
MSDS & Safety Certification support for import/export.
Explore our Products
clarins
where French elegance meets bold oriental luxury
HACKETT – the essence of British sophistication
MONTALE: Exotic scents crafted for those who dare
Timeless elegance in every exquisite fragrance
Sophisticated fragrances that define your style
Artistry and elegance in every beauty touch
CLARINS: Natural beauty enhanced with expert care
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