Roya Al-fares
Innovation and reliability driving your every mile
Royal Alfaris Company (RAFCO), part of the Saudi Bugshan Group, provides premium tire solutions across Saudi Arabia. As the exclusive distributor of Sailun and Matrax Tires, RAFCO enhances mobility with a focus on quality, affordability, and safety, linking global manufacturers to the local market.
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Our commitment goes far beyond just selling tires; we believe that every tire marks the beginning of an innovative solution and an exceptional customer experience that elevates trust and excellence to new heights. we set new industry standards and lead the future of tire care with passion and precision. We operate as a unified team, driven by a shared goal to deliver the best to our clients. Our success stems from strong collaboration and the combined expertise of every team member
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Our mission is to earn the trust and respect of our customers by consistently delivering high-quality tire solutions, tailored to their needs and designed to exceed expectations."
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At Roya, we are committed to excellence, innovation, and customer-centricity. We strive to deliver high-quality solutions that inspire trust and create lasting value for our clients. Our dedication to teamwork, integrity, and continuous improvement drives us to lead the market and exceed expectations in everything we do.
16K
Customers
+14
Distribution centers
+9
Branches
+7
Certification
Our secret of uniqueness
As the trusted name behind premium tire distribution, Roya by RAFCO connects Saudi roads with world-class quality, safety, and value through exclusive brands like Sailun and Matrax.
Management team
Procurement & Sales Operation Specialist
Idrees Omar
Our services are exceptional
Wide range Tire Sales & Distribution
Wholesale Distribution to retailers, workshops, and fleet operators Retail Sales, Multi-brand Offering
Providing multiple brands (such as: Sailun, Matraxx and DYNAMAXX)
Value-Added Services
Fuel-Efficiency & Tire Lifecycle Consulting
Training for Workshop Staff & Fleet Operators
After-Sales & Support
Customer Service Centers & Helplines
Warranty Claims Handling
Tire Performance Audits
Warranty Support against manufacturer defects.
We stand behind the quality of every tire we distribute by offering comprehensive warranty support against manufacturer defects. Our commitment ensures customers receive reliable products
Our Brands
hq Office
Matrax
DYNAMAXX
MaXam
Contact Us
